I’m sorry for using this uber creepy picture, but it makes me giggle now. I guess this advertisement has grown on me in the last few days I’ve been watching it pop up on the telle.
At first it kinda scared me. My first thought was “why is he wearing that jacket?” My next thought was an angry “what the hell does a creepy guy have to do with banks?!” After that I hoped it was a prank or a mistake.
When I saw it come around again I paid more attention, and though it was still creepy, it was kinda funny and now after YouTubing it (to post about it on here) I see how it works and how it doesnt.
It turns out there are two versions of this advertisement, and I just happened to watch the shortened one which you can watch below. I think it’s ineffective because it really makes no sense until you’ve seen the longer version, which helps you fill in the gaps (and is creepier). View the video below:
BEFORE the voice over I thought it was going to be an advertisement saying I could do all of those things (technically it is), but the last shot of the guy wearing the silly jacket completely threw me. In honesty I had to watch it twice because I was so blown out of the water I couldnt comprehend there was voice over until I’d missed half of it. It still happens on this version if I don’t concentrate to listen, and if I don’t listen to the voice over I just cannot connect the dots enough in my head to make sense of the ad.
AFTER the voice over I thought the creepy guy was supposed to be genuinely smiling at having his dreams back. I was completely lost. Maybe it was because I missed most of the voice over every time I saw it on the TV….So I got onto YouTube to find the ad so I could complain about it on here. That’s when I stumbled upon the original version.
The original version makes the shorter version suddenly make sense, and makes it a little funny. It’s a lot creepier and I think it’s miles more effective than the shorter version because it actually makes sense. Watch below:
I completely understood that advertisement. It demonized the other banks quite successfully, and I remembered the company name. I love it. It’s funny, it’s bad, and it’s out there. I think it’s a shame we have to watch the other one, as the longer version is far more fun and gives me something to talk about!
The only thing I worry about is the reception from Australians. One of my teachers who is teaching us advertising techniques explains that Australians tend to favour the underdog, which is true. We seem to rally together to support the underdog because it’s the Australian way. It’s a cultural thing. Whether it’s true in this case or not, by being a bully they may have had the opposite effect to what they expected over here. We’ll have to wait and see, so good luck to you RaboDirect! I appreciate a humorous beating of the competition!
Checkout RaboDirect’s Australian YouTube Channel.